Selfridges Department Store, London

Stepping into the bustling streets of London is like taking a journey back in time. With its cobblestone streets, iconic architecture, and diverse culture, London is truly a sight to behold. But one store that stands out from the rest is Selfridges department store. Here is all you need to know about London’s iconic Selfridges Department Store.

Introduction to Selfridges

Selfridges London is one of the most iconic department stores in London, and for good reason. The store has been a fixture on Oxford Street since 1909, and it’s known for its incredible selection of high-end fashion, beauty, and home goods. In recent years, Selfridges has also become a destination for foodies, with an impressive food court and several gourmet restaurants. Whether you’re looking to do some serious shopping or just window-shop, Selfridges is a must-visit when you’re in London.

History of Selfridges London

The Selfridges department store in London is one of the most iconic and beloved shopping destinations in the world. But how did it become the institution it is today?

Selfridges can trace its roots back to 1856, when Harry Gordon Selfridge was born in Ripon, Wisconsin. Selfridge moved to Chicago at the age of 18 to work for Marshall Field, one of the city’s leading department stores. He quickly rose through the ranks, and by 1906 he was ready to strike out on his own.

Selfridge headed to London with the intention of opening a store that would be the biggest and best in the city. He found a prime location on Oxford Street and set to work creating a lavish shopping destination unlike anything London had ever seen before.

The new store, which opened its doors in 1909, was an instant success. Selfridge’s innovative approach to retailing, combined with his flair for showmanship and marketing, made it THE place to shop in London. Over the years, Selfridges has continued to evolve, keeping up with changing tastes and trends. But one thing has always remained constant: its reputation for being at the forefront of fashion and style.

What Can You Find at Selfridges?

If you’re looking for a luxurious shopping experience, look no further than Selfridges department store in London. This iconic store offers an impressive selection of high-end designer labels, as well as more affordable brands. You can find everything from clothing and accessories to beauty products and home decor at Selfridges.

Services and Amenities Offered by Selfridges

When it comes to shopping in style, there is no better place to start than Selfridges department store in London. This iconic store offers a wide range of services and amenities to make your shopping experience as enjoyable and convenient as possible.

Selfridges is home to a variety of high-end shops, including designer labels such as Gucci, Prada, and Louis Vuitton. You can also find more affordable brands like Topshop and H&M. Whether you’re looking for a new outfit or just some accessories, Selfridges has you covered.

The store also offers a number of services to help you make the most of your shopping trip. Selfridges’ Personal Shopping service can help you find the perfect items to suit your style and budget. The in-store Beauty Studio offers professional makeup applications and skin consultations. And if you need a break from all the shopping, the Selfridges Food Hall features a range of restaurants and cafes serving up delicious food and drinks.

Shopping Tips and Tricks at Selfridges

Start by visiting the Selfridges website and sign up for their newsletter. This will give you access to exclusive sales and promotions.

Next, download the Selfridges app. This will allow you to keep track of your shopping list, see what’s in stock, and get notified of upcoming sales.

If you’re looking for something specific, use the store’s “Search” function. This is located on the top right-hand corner of the homepage.

When browsing the store’s online selection, be sure to take advantage of the “Refine” options. These allow you to narrow down your search results by price, colour, size, etc.

If you spot an item that’s out of stock online, try checking if it’s available in-store. You can do this by using the “Check Store Availability” tool on the product page.

Finally, don’t forget to check Selfridges’ social media accounts (Facebook, Twitter, Instagram) for more shopping tips and tricks!

Special Events Hosted by Selfridges

If you’re looking for a truly unique shopping experience, Selfridges is the place for you. In addition to being one of the most iconic department stores in London, Selfridges is also known for hosting some of the most spectacular special events. From fashion shows and pop-up shops to celebrity appearances and exclusive product launches, there’s always something exciting happening at Selfridges.

Whether you’re looking to do some serious shopping or just soak up the atmosphere, here are some of the most notable special events hosted by Selfridges that you won’t want to miss:

The Fashion Show: This event is a must-see for any fashion lover. Selfridges brings together some of the biggest names in fashion for an unforgettable show. Past participants have included everyone from Burberry and Alexander McQueen to Chanel and Louis Vuitton.

The Beauty Event: If you’re passionate about beauty, this is the event for you. The Beauty Event features makeup demonstrations, skincare consultations, and exclusive product launches from some of the biggest names in beauty, including Clinique, Lancôme, and Estée Lauder.

Celebrity Appearance Days: From time to time, Selfridges will host special days where you can meet your favorite celebrities. Recent guests have included Victoria Beckham, Kylie Jenner, Kendall Jenner, Cara Delevingne, and Rita Ora.

Pop-Up Shops: Throughout the year, Selfridges hosts a number of different pop-up shops featuring

The Future of Selfridges

The future of Selfridges is looking bright. The store has been undergoing a major renovation over the past few years, and the results are stunning. The new store is more modern and luxurious than ever before, and it’s attracting even more shoppers from all over the world.

Selfridges has always been at the forefront of fashion and retail innovation, and that’s not going to change in the future. The store will continue to offer the latest fashion trends and designer labels, as well as unique experiences that cannot be found anywhere else. Selfridges is truly a one-of-a-kind shopping destination, and it’s only going to get better in the years to come.


Shopping in style at London’s iconic Selfridges department store is a must-do experience for any fashion enthusiast. From its world-renowned designer boutiques to its extensive selection of luxury goods, there’s something for everyone here. Whether you’re looking for the latest trends or timeless classics, this beloved shopping destination promises to offer an unforgettable retail experience that will leave you feeling inspired and refreshed. With its fantastic range of products and services, Selfridges is guaranteed to make your shopping trip one you won’t forget!